Buy Stocks Online in India — Invest in NSE & BSE Shares withAshlar India
Open your free Demat account in 15 minutes and start investing in India's leading companies on NSE and BSE. Zero brokerage on delivery. SEBI-registered. Beginner-friendly.Your money can work for you — even while you sleep.
What if your money could work for you — even while you sleep?
That is exactly what happens when you invest in stocks.
Every morning, millions of Indians go to work to earn money. But a small and growing group of Indians also lets their money work in parallel — by investing in shares of great Indian companies on NSE and BSE.
A teacher in Pune holding shares of HDFC Bank. A homemaker in Jaipur investing in Reliance. A college student in Chennai buying a few shares of Tata Consultancy Services. These are not stories from another world — they are real, and they are becoming more common every day.
Buying stocks online in India has never been easier, safer, or more accessible. And with Ashlar India, you can start your investment journey today — with just a few hundred rupees and a smartphone.
This guide will walk you through everything — what stocks are, why people invest, how to get started, and why Ashlar India is a trusted stock trading platform in India for 2026.
Risk Warning: Investments in the stock market are subject to market risk. Share prices can go up and down. Please read all related documents carefully before investing. Past performance is not indicative of future results.
What Are Stocks? (Explained in Simple Words)
A stock (also called a share) is a small piece of ownership in a company.
When a company needs money to grow — to open new factories, hire more people, launch new products — it can sell small pieces of itself to the public. Each piece is one share. When you buy that share, you become a part-owner of that company.
A Real-Life Example
Imagine your favourite neighbourhood mithai shop decides to expand across India. It needs ₹10 crore. It divides itself into 1 crore shares at ₹10 each and sells them to the public.
You buy 100 shares for ₹1,000. Now you own a tiny fraction of that business. If the business does well, grows to 500 cities, and profits rise — the value of your shares may go up. If it declares a profit, you may even receive a share of that profit, called a dividend.
That is how stock investing works — though returns are not guaranteed and depend on the company's performance and market conditions.
Where Are Stocks Traded in India?
In India, shares of publicly listed companies are bought and sold on two main stock exchanges:
NSE (National Stock Exchange)
Home of the Nifty 50 index — the benchmark of India's top 50 companies.
BSE (Bombay Stock Exchange)
Asia's oldest stock exchange, home of the Sensex — India's most tracked stock market index.
Both exchanges are regulated by SEBI (Securities and Exchange Board of India). With Ashlar India, you can buy stocks on both NSE and BSE from a single account.
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Benefits of Investing in Stocks Online
Here is why buying stocks is considered one of the key financial tools for long-term wealth building.
Long-Term Growth
Historically outpaced traditional savings instruments
Start with ₹500
No lakhs needed — begin small and grow gradually
Beat Inflation
Equity has potential to outpace inflation over time
Full Liquidity
Sell any trading day during market hours
Potential for Long-Term Wealth Creation
Historically, the Indian stock market has delivered returns that have outpaced traditional savings instruments over the long term. However, past performance is not indicative of future results, and returns are not guaranteed. Market conditions vary and investments can lose value. Equity is best suited for long-term investors who can tolerate short-term volatility.
Start with Very Little Money
You do not need lakhs to begin. Many quality stocks on NSE and BSE are available for under ₹100. You can start with as little as ₹500 and build your portfolio gradually.
Beat Inflation Over the Long Term
Inflation reduces the purchasing power of your savings every year. Equity investments have, historically over long periods, had the potential to outpace inflation — though this is not guaranteed and individual results will vary.
Earn Dividends
Many established companies share their profits with shareholders in the form of dividends — a regular cash payout. Dividend income is taxable as per your applicable income slab.
Complete Liquidity
Unlike fixed deposits (locked for a term) or real estate (can take months to sell), stocks can be sold on any trading day during market hours. Your money is not stuck — though the sale price depends on prevailing market conditions.
Ownership in India's Growth Story
When you invest in Indian companies, you are participating in India's economic growth. As corporate earnings grow, stock prices may reflect that over time — though there is no guarantee that any individual stock will rise.
100% Transparent and Regulated
Every listed company must publicly disclose its financials, quarterly results, and major business developments. SEBI ensures investor protection at every level.
Tax Efficiency on Long-Term Investing
Long-term capital gains (shares held for more than 1 year) above ₹1.25 lakh are currently taxed at 12.5% (per Finance Act 2024) — lower than many other forms of investment income. Short-term capital gains (shares held less than 1 year) are taxed at 20%. Tax rules may change — please consult a CA for your specific situation.
How to Buy Stocks Online in India with Ashlar India
Buying stocks on NSE and BSE through Ashlar India is straightforward. Here is your complete beginner's guide:
Open a Demat and Trading Account
A Demat account is a digital locker that holds your shares electronically — like a bank account, but for stocks. A Trading account is what you use to place buy and sell orders. With Ashlar India, you get both in one — opened completely online. Visit ashlarindia.com, fill in your basic details, and submit your PAN card, Aadhaar, and bank account information. The entire process is paperless and takes under 15 minutes.
Complete Your KYC Verification
KYC (Know Your Customer) is a one-time identity verification required by SEBI for all investors. Ashlar India's digital KYC is quick — upload your documents, complete a short video verification, and you are done.
Add Funds to Your Trading Account
Transfer money from your bank to your Ashlar India trading account using UPI, NEFT, RTGS, or net banking. There is no minimum amount — add whatever you are comfortable starting with.
Explore and Research Stocks
Log in to the Ashlar India app or web platform. Browse stocks listed on NSE and BSE. Use filters for sector, market cap, price, and performance. Read Ashlar India's stock research reports — provided for informational purposes — to understand which companies are financially strong and growing.
Place a Buy Order
Found a stock you want to invest in? Select it, enter the number of shares you want to buy, choose your order type, and confirm. There are two main order types: Market Order: Buy immediately at the current market price. Limit Order: Set the exact price you want to buy at. The order executes only when the stock reaches your price.
Shares Are Credited to Your Demat Account
After your buy order is executed, the shares are credited to your Demat account by the next working day (T+1 settlement), as per current NSE and BSE rules. You are now officially a shareholder.
Monitor Your Portfolio
Track your investments on the Ashlar India dashboard. See your profit and loss in real time, watch live NSE and BSE prices, and stay updated with company news and quarterly results.
Sell When You Are Ready
When you want to exit — to book profits or rebalance your portfolio — simply place a sell order. Once settled, your proceeds can be withdrawn to your bank account. Settlement follows the T+1 cycle as per current NSE and BSE rules.
Why Choose Ashlar India to Invest in Shares Online?
Ten reasons why thousands of investors trust Ashlar India — a trusted stock trading platform in India.
Trusted Stock Trading Platform in India
The Ashlar India mobile app is clean, fast, and designed for everyone — from first-time investors to experienced traders. Real-time NSE and BSE prices, interactive charts, portfolio tracker, watchlists, and one-tap order placement — all in your pocket.
Zero Brokerage on Equity Delivery
When you buy stocks and hold them (called delivery trades), Ashlar India charges zero brokerage. That means every rupee you invest goes directly into buying shares — not paying fees. Please note that applicable statutory charges such as STT, SEBI charges, exchange fees, GST, and stamp duty will still apply as required by law.
In-Depth Stock Research
Not sure which stocks to buy? Ashlar India's research team covers hundreds of NSE and BSE listed companies — with fundamental analysis, earnings updates, and market information. Research is provided for informational purposes only and does not constitute investment advice.
Seamless NSE and BSE Access
Trade stocks on both NSE and BSE from a single account and a single platform. No switching, no confusion.
Exposure to High-Priced Stocks Through ETFs
Some quality stocks trade at ₹5,000 or ₹10,000 per share. For investors looking to build exposure to India's best companies without buying one full expensive share, Ashlar India offers access to Exchange Traded Funds (ETFs) that hold baskets of such stocks. Please note that direct fractional share purchase is not available on NSE or BSE for individual stocks.
Advanced Charting Tools
For those who want to analyse stock price movements, Ashlar India offers professional charting tools — candlestick charts, technical indicators (RSI, MACD, Bollinger Bands), and drawing tools.
SIP in Stocks
Just like a Mutual Fund SIP, Ashlar India lets you set up a Stock SIP — automatically investing a fixed amount in your favourite stocks every month. This builds the habit of regular investing and benefits from rupee cost averaging over time.
Instant Fund Transfer and Withdrawal
Add money to your trading account instantly via UPI. Withdraw proceeds to your bank account with minimal processing time after T+1 settlement.
SEBI Registered and Trusted
Ashlar Securities Pvt. Ltd. is a SEBI-registered stockbroker and a member of NSE and BSE. Your investments, funds, and personal data are fully protected under Indian regulatory law.
Dedicated Support for New Investors
New to the stock market? Ashlar India's customer support team is available to guide you — in simple language, without overwhelming you with jargon.
Common Mistakes Beginners Make When Buying Stocks
Avoid these pitfalls to grow your wealth faster and with more confidence.
Mistake
Investing Without Any Research
How to Avoid
Buying a stock because your friend, relative, or a random person on social media recommended it is one of the fastest ways to lose money. Always understand what the company does, how it earns money, and whether it is growing before you invest.
Mistake
Putting All Money in One Stock
How to Avoid
Concentration risk is real. Diversify across different companies from different sectors — FMCG, IT, banking, healthcare, infrastructure — to spread your risk.
Mistake
Checking Your Portfolio Every Hour
How to Avoid
Stock prices move every second. Obsessively tracking your portfolio causes anxiety and leads to panic selling. If you have invested in quality companies for the long term, focus on the business fundamentals rather than daily price movements.
Mistake
Panic Selling During Market Crashes
How to Avoid
Every few years, the market falls sharply. Investors who panicked and sold during downturns locked in their losses. Those who stayed invested in quality businesses and had a long-term view have historically recovered — though past trends do not guarantee future outcomes.
Mistake
Buying Only "Cheap" Stocks
How to Avoid
A stock trading at ₹5 is not necessarily a bargain. Many low-priced stocks are cheap because the underlying business is weak or failing. Price alone means nothing — focus on the quality and growth potential of the business.
Mistake
Ignoring the Long-Term Horizon
How to Avoid
Stock investing rewards patience. Trying to make quick profits by buying and selling frequently almost always backfires — especially for beginners. Think in years, not days.
Mistake
Not Setting Financial Goals
How to Avoid
Investing without a goal is like driving without a destination. Before you start, decide — are you investing for retirement, your child's education, or a house down payment? Your goal shapes your investment strategy and keeps you disciplined.
The most successful investors at Ashlar India focus on quality companies, long-term thinking, and staying the course — not chasing short-term gains.
Frequently Asked Questions
Everything you need to know about buying stocks online in India with Ashlar India.
Open a Demat and trading account with Ashlar India (15 minutes, fully online), add funds to your account, search for the stock you want on NSE or BSE, and place a buy order. Shares are credited to your Demat account by the next working day (T+1 settlement). That is all it takes to become a shareholder.
NSE (National Stock Exchange) is home to the Nifty 50 index and is the larger exchange by trading volume. BSE (Bombay Stock Exchange) is Asia's oldest exchange and tracks the Sensex. Most large companies are listed on both. Ashlar India gives you access to both exchanges from one account.
A Demat (Dematerialised) account holds your shares in digital form — like a bank account holds your money. It is mandatory under SEBI and depository regulations to have a Demat account to buy and hold shares in India. Ashlar India provides a free Demat account along with your trading account when you sign up.
The Indian stock market is open Monday to Friday (excluding public holidays) from 9:15 AM to 3:30 PM IST. There is also a pre-open session from 9:00 AM to 9:15 AM for price discovery. You cannot trade outside these hours.
A Stock SIP (Systematic Investment Plan) lets you automatically invest a fixed amount in a specific stock every month — just like a Mutual Fund SIP. Ashlar India supports Stock SIPs, helping you build wealth gradually through disciplined, regular investing.
There is no minimum investment requirement for stock trading in India. You can start with as little as ₹100–₹500 — enough to buy one share of several quality companies listed on NSE and BSE. Open your Ashlar India account for free and start with whatever you are comfortable with.
Stock investing carries market risk — prices go up and down. Investing in financially sound, well-managed companies for the long term has been a recognised wealth-building approach in India. However, past performance is not indicative of future results and losses are possible. The key is research, diversification, patience, and not investing money you need in the short term.
In intraday trading, you buy and sell the same stock within the same trading day — no overnight positions. In delivery trading, you buy shares and hold them in your Demat account for days, months, or years. For beginners, delivery (long-term) investing is strongly recommended over intraday trading, which carries significantly higher risk.
Short-term capital gains (shares held less than 1 year) are taxed at 20%. Long-term capital gains (shares held more than 1 year) are currently exempt up to ₹1.25 lakh per year — gains above that are taxed at 12.5% (as per Finance Act 2024). Dividends received are taxable as per your income slab. Tax rules may change — consult a CA for personalised guidance.
Yes. Shares bought on delivery can be sold on any trading day during market hours (9:15 AM to 3:30 PM). The sale proceeds are settled by the next working day (T+1 settlement cycle) and can then be withdrawn to your bank account.
Start Investing in Shares Online with Ashlar IndiaYour Journey Begins Today
The Indian stock market has been one of the key instruments for long-term wealth creation in India. Companies that have performed well over decades have rewarded patient, long-term investors — though past performance is not indicative of future results.
They need someone they trust to guide them. Your first stock purchase could be the most important financial decision you ever make.
"You do not need to be rich to start. You do not need a finance degree. You just need to begin — and to invest with patience, research, and discipline."
Have questions? Our team is here to guide you — from your very first login to your first investment.
With Ashlar India, you get:
- Free Demat and trading account — open in 15 minutes
- Zero brokerage on equity delivery trades (statutory charges apply)
- Access to all stocks on NSE and BSE
- In-depth stock research and market information
- Trusted stock trading platform in India — fast, clean, beginner-friendly
- Stock SIP to invest regularly and automatically
- Real-time prices, charts, and portfolio tracker
- SEBI-registered, trusted, and fully regulated
Free · No minimum investment · SEBI-registered broker
Over a decade of trusted financial expertise across India.
Crores in trades executed with precision and reliability.
Investors who trust us to grow and protect their wealth.
Expert support available every day of the trading week.