Ashlar India
Equity Trading

Buy Stocks on NSE & BSE with Zero Brokerage —Ashlar India

Open your free Demat and trading account with Ashlar India — a SEBI-registered stockbroker and member of NSE and BSE. Begin investing with as little as ₹500.Start investing in equity with zero brokerage on delivery trades.

20K+ happy investors · 15 years legacy
Equity Trading with Ashlar India

Have you ever thought, "I want to invest in the stock market, but I have no idea where to start"? You are not alone. Millions of Indians — salaried professionals, homemakers, students, and business owners — feel exactly the same way. The stock market can appear complex, risky, and accessible only to those with a finance background.

Here is the reality: investing in equity is one of the most widely accessible ways to participate in India's economic growth over the long term. And today, with a SEBI-registered broker and the right platform, anyone can begin — even with as little as ₹500.

This guide explains everything in plain, straightforward language. By the end, you will know what equity is, how to buy stocks on NSE and BSE, what the rules and risks are, and why Ashlar India — a SEBI-registered broker — is built to support your investment journey in 2026.

Equity Basics

What Is Equity? (Explained in Simple Words)

When a company requires capital to fund its operations or growth, it may choose to offer ownership stakes to the public. These ownership stakes are called shares or stocks.

When you purchase a share of a listed company — say, Tata Motors or Infosys — you become a part-owner of that company. This ownership interest is called equity.

Equity trading means buying and selling these shares on a SEBI-regulated stock exchange — either the NSE (National Stock Exchange of India) or BSE (Bombay Stock Exchange) — through a SEBI-registered broker like Ashlar India.

Think of NSE and BSE as large, regulated marketplaces where thousands of companies are listed, and millions of investors buy and sell shares every day under a framework of rules enforced by SEBI.

For Example

If you hold 10 shares of a company, you own a proportionate fraction of that business.

If the company grows and its profits increase, the value of your shares may rise accordingly.

You may also receive dividends — a portion of the company's distributable profits paid directly to shareholders.

Why Invest in Equity

Benefits of Investing in Equity

Equity investing is not restricted to high-net-worth individuals. Here is why investors across income levels participate in India's stock markets.

Zero Brokerage

No commission on equity delivery trades

NSE + BSE Access

Trade on both major Indian exchanges from one account

Start at ₹500

No minimum capital requirement to get started

High Liquidity

Buy or sell on any trading day during market hours

Start Investing Today
01

Potential for Long-Term Wealth Creation

Over long investment horizons, broad equity indices like the Sensex and Nifty 50 have historically delivered returns that significantly exceed fixed deposit interest rates. However, past performance is not a guarantee of future results, and equity investments carry market risk.

02

Start with a Small Amount

Many shares are available at under ₹100. There is no minimum capital requirement to open a Demat account with Ashlar India, and you can begin investing with a modest amount based on your financial situation and risk appetite.

03

Potential to Beat Inflation

Inflation erodes the purchasing power of savings held in low-yielding instruments. Equity investments, over long periods, have historically offered returns that can outpace inflation — though this is not guaranteed and depends on the specific stocks held and the time horizon.

04

Dividend Income

Many listed companies distribute a portion of their profits to shareholders in the form of dividends. Dividends provide a periodic income stream in addition to any potential appreciation in share price.

05

Liquidity

Unlike real estate or fixed deposits, shares of listed companies can generally be sold on any trading day during market hours. Your capital is not subject to a fixed lock-in period (subject to circuit breaker limits and exchange trading conditions).

06

Transparency and Regulatory Oversight

The Indian stock market operates under the regulatory framework of SEBI (Securities and Exchange Board of India). All listed companies are subject to mandatory disclosure requirements. Investor protections are governed by SEBI regulations, the Companies Act, and related legislation.

Step by Step

How Does Equity Trading Work?

Here is the complete process, from account opening to your first investment:

1

Open a Demat and Trading Account

A Demat account is a digital account that holds your shares in electronic form. A Trading account is the interface through which you place buy and sell orders. Ashlar India provides both — linked together — through a fully online account opening process.

2

Complete Your KYC

KYC (Know Your Customer) is a mandatory SEBI-prescribed process. You will submit your PAN card, Aadhaar, and bank account details. Ashlar India makes this process quick, paperless, and compliant with SEBI's KYC norms.

3

Add Funds

Transfer money from your personal savings bank account to your Ashlar India trading account using UPI, NEFT, or net banking. Funds must always come from your own verified bank account as per SEBI's client fund requirements.

4

Search for a Stock

Use the Ashlar India app or website to search for any company listed on NSE or BSE. You can view live prices, historical price charts, company fundamentals, and publicly available research.

5

Place a Buy Order

Select the quantity of shares you wish to purchase and the price at which you want to buy, then confirm the order. Your order is routed to the exchange and executed in accordance with the exchange's order matching rules.

6

Your Shares Are Credited

Following execution, shares appear in your Demat account within T+1 (1 working day under the current SEBI-mandated settlement cycle). You are now a shareholder of the company.

7

Monitor Your Portfolio and Sell When Ready

Track your portfolio on the Ashlar India platform. When you wish to realise profits or exit a position, place a sell order through the same platform.

The Ashlar Advantage

Why Choose Ashlar India for Equity Trading?

Eight reasons why investors across India choose Ashlar India for equity delivery trading.

01

Zero Brokerage on Equity Delivery Trades

Ashlar India charges zero brokerage on equity delivery trades — positions where you purchase shares and hold them overnight or longer. No brokerage means more of your investment capital remains fully invested. Standard exchange charges, STT, and other statutory levies still apply as mandated.

02

Access to NSE and BSE

Trade across thousands of stocks listed on both major Indian exchanges — NSE and BSE — from a single Ashlar India account, available on both mobile and web.

03

Investor-Friendly Platform

Ashlar India's trading platform is designed for accessibility and reliability — suitable for first-time investors and experienced traders alike. Clean interface, live market data, and straightforward order management across all screen sizes.

04

Research and Market Insights

Ashlar India provides stock research, fundamental analysis, and market commentary to help investors make more informed decisions. Our aim is to be a complete investment partner — not just an order execution platform.

05

Transparent Pricing

No hidden charges. No unexpected fees at the time of settlement. Ashlar India publishes its complete fee schedule upfront — what you see is what you pay.

06

Dedicated Customer Support

Have a question about your account, an order, or the market? Ashlar India's support team is available to assist you — in straightforward language, without jargon. We understand that first-time investors need guidance, not just a platform.

07

SEBI-Registered Stockbroker

Ashlar Securities Pvt. Ltd. is a fully SEBI-registered stockbroker and member of NSE and BSE. All client accounts and transactions are subject to SEBI's regulatory framework, protecting investor interests.

08

Fast, 100% Online Account Opening

Open your Demat and trading account in under 15 minutes — entirely online, without visiting a branch.

Zero BrokerageSEBI RegisteredNSE MemberBSE MemberFree Account Opening
Watch Out

Common Mistakes Beginners Must Avoid

Avoid these common mistakes to protect your capital and build wealth with discipline.

Mistake

Investing Funds You Cannot Afford to Keep Invested

How to Avoid

Never invest emergency funds, money set aside for near-term expenses, or capital you may need within 6–12 months. Equity markets can be volatile in the short term. Invest only from your discretionary surplus savings, after meeting all essential financial obligations.

Mistake

Acting on Unverified Tips from Social Media or Informal Networks

How to Avoid

"Buy this stock for guaranteed returns" — such claims circulating on WhatsApp groups, Telegram channels, or social media are frequently misleading and may constitute market manipulation. Always conduct your own research using verified sources and SEBI-compliant research tools before making any investment decision.

Mistake

Panic Selling During Market Downturns

How to Avoid

Short-term market volatility is a normal feature of equity markets. Investors who sell during temporary declines often realise avoidable losses. Quality equity holdings, maintained with patience over a sufficient investment horizon, have historically recovered from market downturns — though past performance is not indicative of future results.

Mistake

Insufficient Diversification

How to Avoid

Concentrating your entire investment in one stock or one sector significantly increases your risk exposure. A well-diversified portfolio spread across multiple companies from different industries is a foundational principle of risk management.

Mistake

Ignoring Tax Obligations

How to Avoid

Equity trading has specific tax implications in India. Under current rules: short-term capital gains (equity held less than 12 months) are taxed at 20%; long-term capital gains (equity held 12 months or more) are exempt up to ₹1.25 lakh and taxed at 12.5% above that threshold. Dividends received are taxable as income per your applicable slab. Tax rules are subject to revision — consult a Chartered Accountant or qualified tax advisor for current, personalised guidance.

Mistake

Attempting to Time the Market

How to Avoid

No investor — individual, institutional, or professional — consistently and accurately predicts market tops and bottoms. A disciplined, regular investment approach (such as systematic investment across market cycles) is generally more effective than attempting to time entry and exit points.

Successful equity investors at Ashlar India focus on research, diversification, and a long-term perspective — not short-term speculation.

Frequently Asked Questions

Everything you need to know about equity trading, Demat accounts, and getting started with Ashlar India.

Equity trading means buying and selling shares of companies listed on a SEBI-regulated stock exchange (NSE or BSE). When you purchase a share, you acquire a fractional ownership interest in the company and may benefit from its growth through capital appreciation and dividend income.

You can begin investing with as little as ₹500 or less, depending on the price of the shares you choose to purchase. There is no minimum capital requirement to open a Demat account with Ashlar India.

Both NSE (National Stock Exchange of India) and BSE (Bombay Stock Exchange) are SEBI-regulated stock exchanges in India. NSE is associated with the Nifty 50 index; BSE is associated with the Sensex. Most large-cap companies are listed on both exchanges. With Ashlar India, you can trade on either exchange through a single account.

Yes. Ashlar India's mobile app provides full trading functionality — place buy and sell orders, track your portfolio in real time, access research reports, and manage your account — entirely from your smartphone.

Under current applicable rules: short-term capital gains (equity sold within 12 months of purchase) are taxed at 20%; long-term capital gains (equity sold after 12 months) are exempt up to ₹1.25 lakh per financial year and taxed at 12.5% on gains above that threshold; dividend income is taxed at your applicable income tax slab rate. Tax provisions are subject to revision by the government. Always consult a Chartered Accountant for the most current guidance and your specific tax situation.

Equity investing involves market risk — the value of your investment can go up or down. Long-term investment in well-researched, fundamentally sound companies has historically been a way for investors to build wealth over time, though returns are not guaranteed. Beginners should invest only what they can afford to keep invested for a sufficient horizon and should avoid making investment decisions based on unverified information or short-term market movements.

Zero brokerage means no commission is charged by the broker when you purchase equity shares and hold them (delivery trades). Ashlar India offers zero brokerage on equity delivery trades. Standard exchange transaction charges, STT, and other statutory levies mandated by the exchange and SEBI still apply.

Visit ashlarindia.com, click on "Open Account," and follow the online steps. You will need your PAN card, Aadhaar card, and bank account details. The entire process is digital and typically takes under 15 minutes.

A Demat account (Dematerialised Account) is a digital account that holds your securities in electronic form, as governed by the Depositories Act, 1996. It functions like a bank account — but for shares and other financial instruments instead of money. A Demat account is mandatory for holding securities in India.

Yes. Ashlar Securities Pvt. Ltd. is a SEBI-registered stockbroker and member of NSE and BSE. All client accounts, transactions, and operations are conducted in accordance with SEBI's regulatory framework for the protection of investor interests.

Start Today

Start Your Investment Journey Todaywith Ashlar India

Every day you remain out of the market is a day of potential compounding foregone. Small, regular investments made consistently and with discipline over years can build meaningful long-term wealth — though equity investments carry market risk and returns are not guaranteed.

They need someone they trust to guide them. Open your free Demat and Trading account today.

"Small, regular investments made consistently over years can build meaningful long-term wealth — though equity investments carry market risk and returns are not guaranteed."

Have questions? Our team is here to guide you — every step of the way.

With Ashlar India Equity Trading, you get:

  • Zero brokerage on equity delivery trades
  • Access to NSE and BSE from a single account
  • A clean, reliable trading platform for all experience levels
  • Independent research and market insights
  • Fast, 100% online account opening in under 15 minutes
  • Transparent pricing — no hidden charges
  • SEBI-registered, compliant, and trusted
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Free account · SEBI-registered broker · NSE and BSE member

Our Legacy

15 Years of Investment Excellence & Trust

A journey of trust, innovation, and wealth creation since 2009.

2010

Founded

Began journey with a vision for transparent investing

2010

SEBI Registered

First major regulatory milestone achieved

2020

Digital Transformation

Launched advanced trading platforms

2025

15 Years Strong

Serving 20k+ happy investors across India

15+
Years of Excellence
₹20K+
Crores Traded
20K+
Happy Investors
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